Jukka-Pekka Spets

Strategy Architect & AI Decision Intelligence Lead
Clarity for complex environments.

Strategy Architecture

Modelling markets, systems and organisational structures to create clarity and direction.

AI Decision Intelligence

Using AI as a cognitive extension to improve decision-making and prioritisation.

Transformation Leadership

Designing the logic and structure required to turn fragmented operations into a coherent system.

Complex Problem-Solving

Identifying non-obvious levers, structural constraints and long-term impact paths in competitive environments.

About Me

I work at the intersection of strategy, systems thinking and AI.
My focus is structural clarity: turning complex environments into coherent, direction-setting systems.With 18+ years in international digital leadership roles across iGaming, real estate, travel, SaaS and B2B, I specialise in:• system modelling
• AI-driven decision frameworks
• transformation logic
• complex problem-solving
• performance and growth structuresI bring calm, analytical thinking and the ability to connect leadership intent with system design.

Selected Work Themes

• AI-based decision frameworks
• Strategy architecture in competitive markets
• Organisational clarity in complex environments
• Transformation logic and scenario mapping
• Growth frameworks for regulated industries
• Cross-functional leadership and structure

Recent Roles

Strategy Architect & AI Decision Intelligence Lead
JPS Consulting · 2024–present
Focus areas: system modelling, decision intelligence and strategic clarity.Director-level roles (Digital Strategy & Performance)
International teams · 2005–2023
Focus areas: digital performance structures, decision frameworks and growth modelling.