What is a Fractional CMO?
A Fractional CMO provides senior-level marketing leadership on a part-time basis. The role focuses on setting direction, creating structure and ensuring accountability across marketing without the cost or commitment of a full-time executive.
A Fractional CMO works at leadership level to align priorities, decisions and execution so that marketing supports measurable business outcomes.
How I Help
- Growth system architecture
- Decision and priority structure
- Leadership alignment across channels
- Signal-driven performance oversight
Who It’s For
- Founders and CEOs in growth phase
- B2B companies building their first marketing function
- Scaleups that need senior guidance but not a full-time CMO
- Boards and investors demanding clearer marketing accountability
Packages &
Engagement Models
Growth System Diagnostic
Who it is for
Companies already investing significant amounts in marketing, but without a clear understanding of what actually drives results.
Objective
Provide an honest, structured view of the full growth system: where money is wasted, where potential is hidden, and what must be fixed first
Typical investment
€4,000–€8,000 depending on company size and data complexity.
Scope
– Mapping of the current marketing and sales system
– Review of channels, funnel and data (SEO/GEO, paid media, CRM)
– Basic unit economics: cost per acquired customer vs. real value
Identification of 3–5 structural bottlenecks
– Recommendation of 3–5 prioritised initiatives
Deliverables
- Concise report (10–15 slides/memo)
- Visual “current vs. target” growth system
- 90-minute workshop with leadership
Growth System Blueprint
Who it is for
Companies that want a clear, new growth model rather than a loose list of improvements.
Objective
Design and document a complete growth system that aligns marketing, sales and data under one strategy.
Typical investment
€12,000–€25,000 (normally split across 3 monthly payments).
Scope
– Includes Growth System Diagnostic
– Positioning and core market messaging (practical, not brand jargon)
– Acquisition model (channels, funnel, roles)
– Conversion and retention logic
– Data layer and KPI structure: what to measure, from where, and how to interpret
– High-level resource and team structure
Deliverables
- Growth System Blueprint (strategy, model and priorities)
- Implementation plan for the next 6–12 months
- 2–3 senior-level workshops
Fractional Growth Architect
Who it is for
Companies that want a system-level growth lead without hiring a full-time CMO.
Objective
Implement the blueprint, guide teams and partners, and ensure the system produces measurable improvement.
Typical investment
€3,000–€8,000 per month depending on scope and company size.
Performance-based bonuses possible, but tied to incremental profit or CAC improvement, not raw revenue.
Scope (example: 2–4 days per month)
– Monthly leadership growth meeting (decisions, priorities, budget focus)
– Prioritisation of channels and experiments
– Guidance for agencies/teams: what to do and what to stop
– KPI review and interpretation (signal vs. noise)
– 1–2 major structural improvements per quarter (e.g., funnel redesign, measurement overhaul)
Deliverables
- Monthly report, decisions and next priorities
- Quarterly updated growth roadmap
- One simple leadership dashboard (defined by you, built by the team)
Board-level Growth Advisor
Who it is for
Companies with an existing CMO/team, but without an independent view of the entire growth system.
Objective
Provide the board and leadership with a structured, external assessment of growth, backed by practical recommendations.
Typical investment
€1,500–€3,000 per month, or per-session fee.
Scope (example: 2–4 days per month)
– 1–2 board/leadership sessions per quarter
– Growth System Diagnostic annually or bi-annually
– Advisory for major decisions (market, segment, channel shift, AI/GEO implications)
Deliverables
- Recommendations for the next 3–6 months of priorities
- Recommendations for the next 3–6 months of priorities
Selected outcomes
“JP provided almost +1500% increase in converting traffic which made 3.7× more ROI.”
– CEO, Jobilla
“I give JP a target to aim and he goes there like a missile.”
– CEO, In2marketing
FAQ
What is a Fractional CMO?
Executive-level marketing leadership on a part-time basis.
You get strategy, structure and accountability without a full-time hire.
How is this different from an interim CMO?
Interim = full-time for a fixed period to cover a gap or turnaround.
Fractional = ongoing leadership 1–2 days per week
When does a Fractional CMO make sense?
When growth stalls, recruitment is delayed, you need senior
direction, or you want measurable results without adding headcount.
What outcomes should we expect?
A clear growth roadmap, one view of performance across channels,
reliable reporting, and predictable, test-and-learn execution.
What do you take ownership of?
Positioning and go-to-market, cross-channel integration
(SEO/GEO, Paid, CRM), team alignment, KPI models and board-level reporting..
How do we start?
Discovery → 30/60/90-day plan → sprints → monthly reporting and decision reviews.
What does it cost?
From €1,200 to 25,000/month
How soon will we see impact?
Weeks 2–4: clarity, plan and measurement.
Weeks 6–12: improved performance and reporting discipline.
Do you work on-site or remote?
Both. Typically a hybrid model: leadership days remote; workshops
and critical sessions on-site when needed.
Which KPIs do you manage?
Pipeline and opportunity impact, channel ROI, conversions, CAC/LTV,
cycle time, and executive-ready summaries.
Can you work alongside our existing team or agency?
Yes. I lead the system and cadence, align roles, and ensure decisions are made from the same data.