My Story
I started my journey in fast-paced marketing from boutique agencies to CEO roles where one constant emerged: digital complexity itself. Then, over the last two years, the wave of generative AI hype has only magnified that challenge, as organizations pour resources into new channels and tools without seeing equivalent gains in visibility, positioning, or performance. That gap defined my mission:
I help companies transform digital complexity and fleeting AI noise into clear, sustainable growth outcomes.
Across the past decade I’ve built and led marketing teams as CMO, Interim Director, and strategic consultant in iGaming, recruitment tech, SaaS, real estate, and e-commerce, tripling conversion rates under tight deadlines and architecting systems that deliver lasting results.
JP Spets
What I Do
MovAs your partner, I don’t bill by the hour. I deliver clarity, executable roadmaps, and measurable impact.
- AI Visibility Audits
Ensure your website is discoverable by ChatGPT, Gemini, Perplexity, and other AI assistants. I pinpoint blind spots and implement fixes that translate into real referrals. - Enterprise-Scale SEO & GEO Optimization
From classic technical SEO to next‑generation Generative Engine Optimization, I build infrastructures that rank in Google, Bing, AI Overviews, and voice search channels. - PageSpeed & Core Web Vitals
I hands‑on optimize your site to achieve 100/100 scores on mobile and desktop—delivering speed that drives engagement and conversions without heavy dev teams. - AI-Driven Content Architecture
Topic clustering, semantic markup, and content automation powered by GPT‑based workflows ensure your messaging resonates with both machines and humans. - Paid Media Strategy & Audits
Smart PPC and programmatic campaigns with full‑funnel attribution, AI‑backed bidding, and ROI models that align spend with outcomes. - Conversion Optimization & Analytics
From funnel mapping to dashboard design, I create frameworks that surface the metrics and insights you need to steer decisively. - Fractional CMO / Interim Leadership
When you need experienced marketing leadership for a fixed term—no full‑time overhead—I step in to align teams, build roadmaps, and drive execution.
Why Choose Me
- I don’t sell hours. I deliver results. My focus is on output: strategy, execution, and ROI—not time sheets.
- I see what others miss. While most chase rankings or ad metrics, I build systems that make you discoverable by search engines, AI models, and real people alike.
- Executive-level impact. I advise at board level and have led teams through high-stakes transformations.
- Cross-sector expertise. Whether B2B SaaS, regulated industries, or consumer brands, I adapt proven methods to your market.
Partners & Collaborators
To extend my capabilities, I work with top‑tier specialists:
- Digital PR: IGC Services
- Programmatic Advertising: Match2One
Together, we offer a full spectrum of digital marketing services without the coordination headaches.I also collaborate with experts in UX design, certified Scrum & Agile master, graphic design, IT development, and product platform processes.
Let’s Talk
If you’re a CEO or CMO ready to cut through the noise and build AI‑first, growth‑driven marketing systems, I’m here to help.
Book a strategy call or send me a message to get started.
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