PPC Pay-Per-Click

Overview
Data-driven paid media strategies that integrate first-party data, AI targeting, and real-time budget optimization.

References

  • B2B SaaS: ROAS 8× after AI-driven bid automation
  • Retail: CAC –22% with GEO-informed keyword sets

PPC Pay Per Click
ChannelROAS (Current)Target ROASCAC (€)Conversion Rate
Google Search4.5×≥7×1203.2%
LinkedIn Ads3.2×≥5×1502.7%
Meta Ads6.0×≥8×954.1%
Programmatic2.8×≥4×1101.9%