Case Study: AI Recruitment Platform
Transforming Organic Visibility & Conversions for a Global AI Hiring Leader
Client: Multinational AI recruitment platform (150–200 employees)
Role: Fractional CMO Services & Growth Consultant
Engagement: 12-month transformation project
The Challenge
Despite strong brand recognition, the company was invisible beyond branded searches.
I conducted a GEO/AEO Audit. Their domain was overloaded with low-quality pages and had poor URL hygiene, fragmented architecture, and minimal SEO scalability.
The result: decision-makers couldn’t find them when it mattered and direct traffic dominated with little to no conversion outcome.
Core problem: The site was not aligned with how B2B buyers search or how AI systems parse websites.
The Strategy
We designed and executed a full-funnel, AI-ready growth architecture:
- Technical SEO overhaul to fix crawling waste, clean up URL structure, and improve indexability.
- Content strategy built for AI + human intent, mapped to the ICP’s actual search behavior.
- Localized PPC campaigns in 3 priority markets to accelerate pipeline.
- Agency leadership to orchestrate SEO, brand, content, and dev teams across silos.
- Always-on growth advisory to guide ops, measurement, and stakeholder alignment.
This wasn’t just SEO. It was a full go-to-market optimization built for modern discovery engines, human and machine
The Execution
- Fixed canonical and crawl logic across 100k+ URLs
- Built a lean content engine focused on high-converting ICP queries
- Rebuilt site architecture to support semantic clarity
- Launched paid campaigns with shared data insights and attribution
From audit to acceleration: multi-market rollout of technical and content improvements.
Tactical rollout of SEO, content, and paid strategy with platform-level impact.
Execution phase insights: measurable improvements in crawlability, rankings, and paid efficiency.
From brand visibility to full pipeline performance in less than 12 months.
Key Impact Areas
- AI-led SEO Strategy
- Funnel Optimization
- ICP Mapping
- Technical Fixes at Scale
- Multi-Market Execution
- Strategic GTM Advisory
The Results
- +1500% growth in qualified organic traffic
- +3.7 x more conversions
- Organic search overtook all channels → from <10% to 55% of traffic
- Crawl waste reduced, indexation rate increased
- ICP-aligned search terms drove majority of new leads
- Non-branded, high-intent BOFU keywords started ranking and converting
Ready to replicate this kind of growth?
Let’s explore what this approach could unlock in your business. Whether it’s visibility, conversion velocity, or strategic marketing alignment. I help modern B2B companies build AI-visible pipelines that convert.